The Effect of Financial Technology, Innovation, Business Strategy, and Market Orientation on Business Performance among Indonesian SMEs: A Study in Riau Province

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Enni Savitri, Nik Herda Nik Abdullah, Andreas, Volta Diyanto, Almasdi Syahza

The pandemic’s negative impact on SMEs’ performance has been particularly felt as a result of changes in consumer behavior. Therefore, strategic actions are required to accelerate the growth of SMEs in the post-pandemic era. SME owner-managers use financial technology to make new breakthroughs through innovation, implement more diverse business strategies, and improve market orientation. The findings suggest that long-term digital technology development strategies are required as a platform for SMEs to grow.

Citation: Enni Savitri., Nik Herda Nik Abdullah., Andreas, Volta Diyanto., Almasdi Syahza., (2023). The Effect of Financial Technology, Innovation, Business Strategy, and Market Orientation on Business Performance among Indonesian SMEs: A Study in Riau Province. Jurnal Pengurusan, 68(2023). https://doi.org/10.17576/pengurusan-2023-68-11