Almasdi Syahza, Enni Savitri, Brilliant Asmit, and Geovani Meiwanda
A region’s economic growth
depends on the development policies based on the wealth determined from the
potential of human, institutional and local resources. Furthermore, tThe
development needs to link primary sectors with future processing to increase
agricultural products’ added value and marketing competitiveness. This study
develops an innovative marketing model in agricultural products for small-scale
farmers through village-owned enterprises (BUMDes) and micro, small, and medium
enterprises (MSMEs) empowerment in coastal areas. One way of realizing this
program is by building agribusiness and agro-industry partnerships that are
well-planned and associated with other economic sectors’ development. The
partnership involves community economic institutions, including BUMDes, credit
institutions, farmer entrepreneurs, as well as Micro, Small, and Medium
Enterprises. BUMDes is a rural-based business with a legal entity managed by
the village government to create added value for the community’s agricultural
products. Together with MSMEs, these businesses need to support the
agribusiness subsystem’s development, including trading in agricultural
production facilities and business activities. Furthermore, they need to
promote agricultural production, support services, a source of market
information for rural communities, the main actors of appropriate technology
for agricultural products.
Citation: Syahza, A., Savitrib, E., Asmitc, B., Meiwanda, G., (2021). Small-scale agricultural product marketing innovation through BUMDes and MSMEs empowerment in coastal areas, Management Science Letters, Volume 11 Number 8, pages 2291–2300. https://doi.org/10.5267/j.msl.2021.3.015