Wiwit Wahyuni, Almasdi Syahza, Dudung Burhanuddin

This study aims to obtain the strategy for education services marketing by applying the 7Ps concept (product, price, promotion, place, people, process, and physical evidence) of the educational services marketing mix in the Integrated Islamic Senior High School.

Citation:  Wahyuni, W., Syahza, A., Burhanuddin, D., (2021). Islamic School Education Service Marketing Strategy. Journal of Southwest Jiaotong University, Volume 56, Number 2, pages 419-429. https://doi.org/10.35741/issn.0258-2724.56.2.34