Wilis Gustia, Almasdi Syahza, Brilliant Asmit

This research explores the development of the Berkah Sago Noodles business and the implementation of the 4P marketing mix (product, price, place, promotion). The research findings show the strategy used to develop the Mie Sago Berkah business through the marketing mix: Product strategy involves improving product quality and using packaging that attracts consumer attention. Pricing strategy involves matching prices to competitors and product quality. Place strategy focuses on expanding distribution channels. The promotional strategy emphasizes the importance of maintaining good customer relationships and promoting through social media.

Citation: Gustia, W., Syahza, A., Asmit, B., (2024). Pengembangan Usaha Kecil Berbasis Potensi Lokal: Studi Kasus di Kabupaten Kepulauan Meranti. JIIP (Jurnal Ilmiah Ilmu Pendidikan), Volume 7, Nomor 7, Pages 6469-6474. https://doi.org/10.54371/jiip.v7i7.5203